Before implementing changes to an active website, what should be obtained first?

Obtaining a consensus of opinion from relevant parties is essential before making changes to an active website because it ensures that all perspectives and insights are considered. This approach fosters collaboration and transparency among stakeholders, which is critical for the success of a project. By discussing proposed changes with various parties—such as designers, developers, marketers, and any other relevant team members—organizations can identify potential issues, align on goals, and ensure that the updates reflect the needs and expectations of all involved.

Involving stakeholders not only promotes buy-in but also helps in gathering diverse viewpoints that may highlight unforeseen consequences or opportunities for improvement. This thorough vetting process can ultimately lead to more successful implementations and a better user experience on the website.

While obtaining stakeholder approval, technical assessments, or market research data may also be valuable, they are typically part of the broader discussion that occurs during the consensus-building process. Consensus gathering prioritizes collaboration and inclusiveness, which can significantly improve the overall outcome of website changes.