How does user testing enhance the web design process?

User testing significantly enhances the web design process primarily by providing insights into user behavior and preferences. This process involves real users interacting with the website to observe how they navigate through it, what features they find most useful, and where they encounter difficulties. These insights are invaluable in understanding the end-user experience and aligning the website's design and functionality with the actual needs and expectations of users.

By engaging in user testing, designers can gather qualitative and quantitative data, which helps them identify trends and common issues that might not be visible through theoretical design processes alone. This feedback informs necessary adjustments and improvements, ensuring that the final product resonates with users and achieves its intended goals more effectively. This user-centric approach leads to a more intuitive, accessible, and successful website.

In contrast, while identifying coding flaws, reducing costs, and focusing on aesthetic elements are important aspects of web design, they do not encapsulate the primary benefit of user testing, which is to enhance the overall user experience.