What does the term "SEO" stand for?

The term "SEO" stands for "Search Engine Optimization." This concept involves a variety of strategies and techniques aimed at improving a website's visibility and ranking on search engine results pages. By optimizing content, structure, and various elements of a website, businesses aim to increase organic traffic from search engines, leading to better overall performance and reach.

Understanding SEO is critical for web designers and marketers, as it directly influences how easily potential customers can find a website. Incorporating SEO best practices such as keyword research, content optimization, and link building can significantly enhance the effectiveness of a website's design and functionality.

The other options represent unrelated terms and do not pertain to the concept of improving website visibility in search engines, making them irrelevant in the context of digital marketing and web design.