What is a landing page?

A landing page is a standalone web page created specifically for a marketing campaign. Its primary purpose is to direct visitors to complete a particular action, such as signing up for a newsletter, making a purchase, or downloading a resource. Unlike regular website pages that may have multiple navigation options and links, a landing page is usually designed with a single focus and call to action, maximizing the likelihood of conversion. This makes it an essential tool in online marketing strategies, where clear messaging and targeted content lead users toward a specific goal.

The other options, while related to web design, do not capture the unique characteristics and purpose of a landing page. For instance, a page listing site navigation options serves a different function, aimed at guiding users through the website rather than focusing on a particular marketing objective. Similarly, pages dedicated to blog articles or user feedback may contribute to a website's overall content strategy, but they lack the targeted intent that defines a landing page.