What is a landing page primarily designed for?

A landing page is primarily designed to solicit a specific action from visitors. This is often referred to as a "call to action" (CTA), which can include actions like signing up for a newsletter, downloading a resource, making a purchase, or requesting more information. The primary goal of a landing page is to capture leads or convert visitors into customers, making it a focused and strategic tool in digital marketing.

While a landing page can contain information about a company or products, its main purpose is not to provide comprehensive details or to display multiple products at once. Instead, it is structured to guide visitors towards a singular action, eliminating distractions that might be present on more general web pages. This makes the landing page an effective element of online marketing campaigns, particularly in driving conversions.