What is a potential downside of conducting customer surveys via e-mail for website feedback?

Conducting customer surveys via e-mail can indeed pose a risk of damaging your reputation as a spammer, which is a significant downside. When surveys are sent out via email, especially if they are unsolicited or sent to large lists, recipients may perceive them as spam. This perception can lead to negative feelings about your brand, as individuals might feel overwhelmed by unwanted emails. If recipients begin to label your messages as spam, it may also lead to issues like being reported to spam filters or being blacklisted, which can harm future communications. The potential erosion of trust and the risk to your brand reputation are critical factors to consider when utilizing email as a survey tool.