When is it appropriate to use an internal hyperlink?

Using an internal hyperlink is most appropriate when you want to reference another area within the same web page. Internal hyperlinks allow users to jump to specific sections, such as headings or content that is located further down the page, improving navigation and user experience. This is particularly useful for long-form content, enabling readers to easily find information without needing to scroll extensively.

In many cases, internal links also help with site structure and SEO by providing a clear way for search engines to crawl and index content on the same site. This practice enhances both usability and the overall effectiveness of the website.