Which type of website feedback is considered direct from customers?

Surveys are a form of direct feedback from customers because they are designed to collect specific opinions, preferences, and experiences directly from users. When customers complete a survey, they provide structured data that reflects their thoughts regarding a product or service, which can be invaluable for businesses looking to improve or understand customer satisfaction.

Surveys are typically crafted to ask targeted questions that elicit clear, actionable feedback. This can include satisfaction ratings, feature requests, and general comments about user experiences. The insights gathered from surveys can lead to informed decisions on how to enhance website design, functionality, and overall user experience.

In contrast, focus groups involve discussions that may not always capture the individual sentiments of each participant clearly. Social media commentary might provide insights but tends to be more subjective and less controlled than survey results. Web analytics track user behavior but do not directly solicit feedback on user sentiments or preferences.