Why is bounce rate an important metric in web design?

Bounce rate is an important metric in web design because it directly indicates user engagement and satisfaction. A high bounce rate suggests that visitors are leaving the site quickly after viewing only one page, which can imply that the content, design, or user experience does not meet their expectations or needs. Conversely, a low bounce rate often reflects that users find the site relevant and are engaging with multiple pages, which typically signals fulfilling user intent.

Monitoring bounce rate helps web designers and stakeholders understand how well a website retains visitors and how engaging the content is. This metric can inform decisions about design improvements, content strategies, and overall user experience enhancements, ultimately guiding efforts to increase visitor interaction and conversions.