Why is typography important in web design?

Typography is essential in web design because it significantly affects readability, legibility, and the overall aesthetic of a website. When typography is well-designed, it ensures that text is easy to read and navigate, which directly influences how users engage with the content. Good typography enhances the visual hierarchy, guiding users through the web page and helping them absorb information more effectively. For instance, the choice of font style, size, spacing, and color can make a website more appealing and user-friendly.

Furthermore, effective typography can evoke emotions and set the tone of the website, aligning with the brand’s identity and message. This can lead to lower bounce rates and better retention of visitors, ultimately enhancing user experience. When users find content easy to read and visually appealing, they are more likely to stay engaged with the website and revisit it in the future. Thus, typography plays a crucial role in ensuring that a website not only looks good but also performs well in terms of user interaction and satisfaction.